Meet The Team
Meet the Dail Family
Founders of Willow’s Wish Foundation
Nestled on 40 acres of rolling Carolina farmland, the Dail family—Mark, Erika, Willow, and Tripp—have cultivated more than just a dream home. They’ve built a life rooted in purpose, resilience, and love. Their journey to grow a family began in 2018 and has blossomed into something far greater than they ever imagined.
Mark, a proud U.S. Army veteran who served five years and completed two deployments to Afghanistan with the 173rd Airborne Brigade Combat Team, now brings his dedication and work ethic to the construction world as a seasoned general contractor. A graduate of American Military University, he spends his days building spaces that serve families—just like his own. Mark also currently serves as the CEO of Willow’s Wish Foundation, leading the organization with passion and a deep personal commitment to its mission.
Erika is a real estate and mortgage professional with 17 years of experience, most of which she dedicated to Movement Mortgage. An East Carolina University alumna, she’s a trusted advocate for homeownership and financial freedom. Erika also serves as a board member of Willow’s Wish Foundation, helping to guide the mission that means so much to their family. But her most important titles are mom, advocate, and visionary.
Their daughter Willow, now four years old, is the heart behind Willow’s Wish Foundation. Born with a rare genetic condition, Willow inspired her parents to see the world differently—to identify gaps in accessibility and advocate for dignity, inclusion, and meaningful change for all individuals with disabilities. Little brother Tripp, just 16 months old, rounds out the Dail crew with joy and adventure, keeping the family grounded and grateful.
Together, the Dails are not just growing a family—they’re growing a farm, businesses, and a mission-driven nonprofit that’s changing lives. Willow’s Wish Foundation is their proudest accomplishment, born from love, shaped by challenges, and driven by the desire to make the world more inclusive for families like theirs.
Their story is unique. Their mission is personal. And their hearts are fully in it.
Amber Crowell Kelleher
Board Member
With 15+ years of leadership experience spanning diverse industry sectors, Amber is an accomplished C-suite executive with a proven track record of delivering transformative growth through culture change, strategic alignment, and revenue growth.
Amber currently serves as Chief Operating Officer of Worldwide Employee Relocation Council, Inc. (WERC), an $8M 501(c)6 trade association connecting global talent mobility professionals across the Americas, Asia, and EMEA. Previously, Amber served as the Executive Director of TESOL International Association where her visionary leadership drove sustainable growth and operational excellence. Prior to TESOL, Amber was President & CEO for United Way NEXT (an alumni association for United Way leaders) and Managing Director/COO for the Association of Corporate Travel Executives.
Amber earned an MBA from ASU’s Thunderbird School of Global Management and the Certified Association Executive (CAE) designation from ASAE: The Center for Association Leadership. She is also a graduate of Third Sector Company’s Interim Executives Academy and United Way’s highly regarded Advanced Leadership Program.
Garrett Price
Board Member
My name is Garrett Price, and I have been a resident of Concord, NC, for 13 years. I am a business owner and investor in several ventures throughout the community. My wife, Amanda, is an assistant principal at Wolf Meadow Elementary, and we have three sons—Knox (12), Reid (9), and Crew (4).
In addition to my involvement with Willow’s Wish, I hold board positions with the Concord Downtown Development Corporation and the Cabarrus Arts Council, where I also serve on the Executive Committee.
My passion for community development, the arts, and nonprofit work drives my commitment to organizations that positively impact our region. I believe that strong communities are built through collaboration, advocacy, and access to meaningful opportunities, whether that’s through fostering the arts, supporting local businesses, or ensuring nonprofit initiatives have the resources they need to thrive. Willow’s Wish is a perfect example of the kind of initiative that strengthens our community, and I’m honored to be part of its mission.